Business Storytelling and Brand Development

In month four, I learned branding strategies for personal and professional purposes. Some key aspects of the course were competitive brand analysis, logo design, and market research. I learned how to create a useful marketing mix using product, price, place, and promotion. I also learned how to create a buyer persona based off different target markets. We were asked to analyze different company brands and recognize the different stories each company is trying to tell. I applied these different analysis' in the development of my own company's story and brand.

Logo Development:

Brand Sample: